Disclosing your FoodShop partnership

You earn commission when someone signs up through your link. That is a paid relationship, and US law says your audience has a right to know about it. Telling them is simple and takes a few words.

This guide is what we promised in section 5 of the partner agreement.

The rule in one line

If you recommend or promote FoodShop, make it clear that you may earn a commission.

What to write

Use plain words people already understand:

  • #ad
  • #sponsored
  • I earn a commission if you sign up through my link
  • I work with FoodShop and earn a commission on sign-ups

Say it in your own voice.

What does not count

  • #sp, #collab, #thanks, #partner on its own - too vague
  • Ambassador, brand friend, or similar - people do not read these as paid
  • Hidden in a wall of hashtags at the bottom
  • Only in your bio, when the post itself says nothing
  • Only in the comments, including your own pinned comment
  • Buried below the "more" cut-off so people have to tap to see it

Where to put it

The disclosure goes in the post itself, not around it. Put it near the start, where someone sees it without tapping or scrolling.

Instagram

  • Use Instagram's Paid partnership label when available, and still include a clear disclosure in the post itself. The label on its own is not enough
  • Feed posts: first line of the caption, before the "more" cut-off
  • Stories: text on the screen, not just spoken. Keep it up long enough to read
  • Reels: put the disclosure on screen and say it out loud
  • Bio link: if your bio carries your referral link, say so in the bio

TikTok

  • Turn on TikTok's Commercial Content Disclosure setting, and still put the disclosure in your caption or on screen. The toggle on its own is easy to miss
  • Put the disclosure on screen and say it out loud in the video

Facebook

  • First line of the post
  • In groups, the same rule applies. If you recommend FoodShop in a comment or a post, say you earn from it

Live video

  • Say that you earn a commission near the beginning, and repeat it occasionally because people join at different times

Being honest matters as much as disclosing

  • Only say things you actually believe
  • Only describe features you have actually used
  • Do not promise results you cannot back up - no "you will double your orders"
  • If something does not work well for you, you can say so. We would rather you did

If you forget

Edit the post and add it, or add it to a follow-up. Do not delete and repost - just fix it.

Questions

Ask us. If you are unsure whether something needs a disclosure, add one.

This is a plain-language summary, not legal advice. The full rules are the FTC's Endorsement Guides, and the FTC publishes a short guide for creators called "Disclosures 101 for Social Media Influencers" at ftc.gov/influencers.