How it works | FoodShop

Make it

Know what you're really making

Add a recipe once. FoodShop knows the cost, the price, the label and what to buy.

Start with cookiesNew

Start your first product from a ready chocolate chip cookie recipe with the prices filled in, and change anything you want.
Pantry

Save each ingredient once with what you paid, and every recipe uses it.
Recipe costing

See the real cost of every recipe: ingredients, your time, packaging and overhead.
Price that makes money

Pick your margin and FoodShop gives you the price, or type a price and see your margin.
Paste or photograph a recipe

Paste the text or snap up to 5 pages, and FoodShop pulls out the ingredients.
Scan ingredient labels

Photograph a package with your phone and FoodShop reads the label into your pantry.
Phone to laptop

Start on your laptop, scan with your phone, and the result shows up on your laptop.
Scale a recipeStarter

Make half a batch or up to 10 times as much, with every amount worked out for you.
Product options

Sizes, flavors, add-ons and custom options, each with its own price, cost and allergens.
Cottage food labels

Print a label with your state's required wording in one click.
Your allergensNew

You choose the allergens for each product and FoodShop prints them on the label and your shop.
Descriptions written for you

Get a product description from your recipe in one click.
Change the yield

Got the batch size wrong? Change it until your first order.
My recipesNew

See all your products at a glance: price, profit, orders, where each one is sold, and anything not on sale anywhere.

Sell it

Sell however you sell

Shop, drops, pop-ups and calendars. Pickup or delivery. Get paid your way and keep every dollar.

A FoodShop storefront with products for sale

Choose how you sellNew

Pick an always-open shop, a drop, a calendar of pickup dates, or a pop-up, and we take you straight to the setup. Use all four whenever you want.
Test orderNew

Place a test order on your own shop to see exactly what your customers see, and what you get when an order comes in.
Menu first, then ordersNew

Your shop page goes up as a menu first. Turn on ordering when you have decided how you want to sell.
Online shop

A shop that's always open, so customers order whenever you're taking orders.
Drops

Take orders for one pickup date and bake exactly what was ordered.
Pop-ups

A page for your market or event, with the products and quantities you're bringing.
Drop calendar

Post many pickup dates and let customers order several in one checkout.
Schedule future dropsNew

Set up next month's drop while this week's is still open.
Close a drop early

Sold enough? Close orders now and reopen if you change your mind.
Pickup or delivery

Offer pickup, delivery or both, with your own fee, area, days and time windows.
Pickup locations

Save as many pickup spots as you need, each with its own days and hours.
Lead timeNew

Ask for the notice you need, like 48 hours for pickup and 72 for delivery.
Weekly order cutoffNew

"Orders close Tuesday 6pm for this weekend." Set it once.
Minimum orderNew

Set a minimum per product or a minimum spend, different for pickup and delivery.
Daily limit per product

Cap how many of each product you'll make for one day.
Cash or pay at pickup

Let customers pay when they collect, and mark it paid.
Card paymentsStarter

Take cards through your own Square account.
Apple Pay and Google PayStarter

Customers pay with one tap on their phone.
VenmoStarter

Show your Venmo at checkout (US).
Interac e-TransferStarter

Show your Interac email at checkout (Canada).
0% platform fee

FoodShop never takes a cut of your sales.
Sales tax

Add your sales tax rate and it's on every order.

Bring them back

Turn customers into regulars

Keep in touch, reward your regulars and make the next sale easier than the first.

See how Rewards work →

Maple Lane Bakery

3 orders done. 2 more to your free loaf.

Rewards are offered by Maple Lane Bakery, not FoodShop.

Subscribe box

Customers leave their email on your page to hear about your next sale.
Email your customersStarter

Write and send an email about your next drop, right from FoodShop.
Rewards: free treatStarterNew

A stamp card: a free loaf after 5 orders, or whatever you choose.
Rewards: money offStarterNew

"$5 off once you've spent $100."
Rewards: welcome giftStarterNew

Something special on a customer's first order.
Rewards: bring a friendStarterNew

Customers share a code and both get something.
Rewards: birthday treatStarterNew

A treat for your customers' birthday.
Rewards: bigger rewardsStarterNew

A bigger reward further along the card for your best regulars.
Rewards: only some productsStarterNew

Choose which products count toward rewards.
Your logo on the reward cardProNew

Use your own logo as the stamp.
Facebook posts written for you

Pick what you're promoting and FoodShop writes the post.
Share anywhere

Share any product or page by WhatsApp, text, email, link or QR code.
Order emails you can edit

Change the wording of every email your customers get about their order.
My orders page

Your customers can look up their own orders with you, no password needed.

Run it

Know exactly what to bake and buy

Orders turn into a bake plan and one shopping list. Your orders, customers and numbers in one place.

Orders

Every order from every channel in one place, from new to picked up.
New order email

Get an email the moment an order comes in.
Bake plan and shopping listStarter

Your orders turn into how many batches to bake and one shopping list.
Pop-up prepStarter

Pick what you're bringing to a pop-up and get one shopping list.
Customer listStarter

See who buys, how often and how much, with notes and export.
Merge customersStarterNew

Two records for one person? Merge them.
Daily orders emailStarter

Every morning, the orders due today, at the hour you choose.
Your business numbersPro

What you made, your orders and customers vs last month, what to bake more of, your best customers, and whether you're growing.
Price check remindersPro

A nudge when an ingredient price looks out of date.
Ask the founder

Message me from inside FoodShop. I reply myself.
Download your data

Download everything in your account whenever you want.

Your brand

Make it look like yours

Your name, logo and colors everywhere your customers look.

Name, logo and banner

Your bakery name and logo on your shop and every product.
Themes and fonts

Pick a look for your shop in a few clicks.
Your own colorsStarter

Match your shop to your brand colors.
About, FAQ and contact

Tell your story and answer questions before customers ask.
Your web address

yourname.foodshop.biz, free on every plan.
Your own domainPro

Use yourname.com, set up in minutes.
No FoodShop brandingPro

Remove "Powered by FoodShop" from your shop.

How FoodShop runs your food business

Know what you're really making

Sell however you sell

Turn customers into regulars

Know exactly what to bake and buy

Make it look like yours