Starting a home bakery can feel like a big project.

I need a website.

I need better photos.

I need to figure out pricing.

I need a whole menu.

Maybe I’m not ready yet.

But if you already have one recipe people love, you’re much closer than you think.

You don’t need to build an entire business before you start selling.

You need one product, a price that works for you, and an easy way for someone to order it.

Here’s how you can do the whole thing with FoodShop.

Step 1: Start with one recipe

You don’t need a full menu.

You don’t need ten products.

Start with the recipe you already know people love.

Paste it into FoodShop - from your notes, a document, or even a photo. In a few seconds, FoodShop pulls out the ingredients, amounts, and units, and flags the allergens for you.

No retyping. No setup.

That’s it.

Your recipe is now inside FoodShop and ready to price.

And if you’ve already done this?

You’re already past Step 1.

Step 2: Find a price that works for you

This is the part many home bakers worry about most.

Am I charging enough?

FoodShop shows you what your recipe actually costs, including ingredients, packaging, labor, and other expenses.

Then you set how much you want to earn, and FoodShop fills in your selling price automatically.

No spreadsheet.

No guessing.

You can see what the batch costs, what you’re charging, and what you actually make from it.

If a number looks off, tap it and change it.

And if you’ve already priced a recipe in FoodShop?

You’re past this step too.

You’re much closer to selling than you probably realize.

Step 3: Turn your recipe into something customers can buy

Now your recipe becomes a product.

Add a photo - or don’t. No photo yet? FoodShop shows a placeholder until you have one.

Give it a name.

Add a short description - or leave it blank and let FoodShop write one for you.

And because FoodShop already knows your ingredients, the allergens come pre-filled. You just confirm them.

And don’t let the photo stop you.

You don’t need professional photography to start. Your phone and a simple photo are enough.

If you’re using FoodShop and want another set of eyes on your photo, send it to me through Ask the Founder. I’m happy to see what I can do to make it look better.

Step 4: Put it online

This is the part that can sound complicated.

It isn’t.

You don’t need to build a website.

You don’t need to know anything about web design.

You click Ready to Sell, and your product is ready. FoodShop gives you a sales page where customers can see your products and place an order - the simplest way to sell your baked goods online, with no site to build and nothing to host.

And you don’t have to start big.

There are three simple ways to sell.

Keep your storefront open

Your online storefront can stay open so customers can order whenever you’re accepting orders.

You choose your products, pickup days, pickup times, and location.

Open a Drop

A Drop is great when you want to sell a limited amount on specific days.

It’s a one-time sale - you open orders for a set window, and when it closes, ordering stops.

For example:

You’re baking 20 cupcakes this weekend.

Set the quantity to 20 and open orders.

Once all 20 are ordered, customers see Sold out.

You know exactly how much to bake, and you don’t have to worry about making food that nobody ordered.

Sell at a Pop-up

Going to a market, fair, or local event?

Create a Pop-up with the products and quantities you’re bringing and use FoodShop to take orders while you’re there.

You don’t have to use all three.

Pick the one that fits how you want to sell right now.

For many bakers, that can be as simple as:

I’m making 20 cupcakes this weekend. Order by Thursday. Pick up Saturday.

That’s a business.

FoodShop is built around local selling - the way most cottage food businesses work - so you control where and when customers pick up their orders. You can accept the payment methods that work for your bakery, and FoodShop doesn’t take a percentage of your sales.

Before you start selling: check the cottage food requirements where you live. Rules vary by state, so make sure you have any permit, registration, training, or labeling your state requires.

Now you need customers.

That doesn’t mean you need thousands of Instagram followers.

Start with the people who already know you.

Post your link on Facebook.

Text it to friends.

Share it with your neighborhood group.

Tell people you’re taking orders this weekend.

Someone opens your page.

They see your cookies.

They place an order.

And then something important happens:

A real person pays you real money for something you baked.

That’s your first sale.

And when you’re ready for the next ones, you don’t have to figure out what to write. Once your sale is live, tap Promote and FoodShop writes the Facebook post for you.

You just review it, copy it, and post.

You don’t need to have everything figured out

You don’t need to be technical.

You don’t need a designer.

You don’t need a huge menu.

You don’t need a perfect logo.

And you definitely don’t need to feel like a “real business” before you start.

You need one recipe you’re proud of and one customer willing to buy it.

FoodShop helps with everything in between.

And if you’ve already priced a recipe in FoodShop and stopped there, you’re much closer than you think.

Finish your product.

Put it online.

Share it with someone.

See what happens.

And if something is stopping you - pricing, your photo, publishing, setting up your sales page, getting your first order, or simply not knowing what to do next - use Ask the Founder inside FoodShop.

You’ll be talking directly to me.

  • Meir